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Lifecycle Marketing Audit
Uncover what’s working and what’s not. Our audit identifies gaps, quick wins, broken links, and more across your email and lifecycle programs.
Customer Journey Mapping
Visualize how your customers move from first touch to long-term loyalty. We help you design journeys that are intentional, scalable, and tailored to real behavior.
Segmentation & Personalization
Right message, right person, right time. We build segmentation strategies and personalized content that feel timely, relevant, and human.
Go-To-Market Strategy & Campaign Management
Big launch ahead? We bring strategy, messaging, and execution together—so your campaigns land with impact from day one.
Donor Engagement
Turn one-time donors into lifelong supporters. We identify key donor segments like high-value, recurring, and at-risk, and build engagement plans to deepen the relationship and drive continued giving.
Email Deliverability
Your message doesn’t matter if it never hits the inbox. We diagnose and improve deliverability so your emails reach your audience.
Strategy + Execution
Full-service email & lifecycle agency
Strategy + Execution
Full-service email & lifecycle agency
Lifecycle Marketing Audit
Uncover what’s working and what’s not. Our audit identifies gaps, quick wins, broken links, and more across your email and lifecycle programs.
Customer Journey Mapping
Visualize how your customers move from first touch to long-term loyalty. We help you design journeys that are intentional, scalable, and tailored to real behavior.
Segmentation & Personalization
Right message, right person, right time. We build segmentation strategies and personalized content that feel timely, relevant, and human.
Go-To-Market Strategy & Campaign Management
Big launch ahead? We bring strategy, messaging, and execution together—so your campaigns land with impact from day one.
Donor Engagement
Turn one-time donors into lifelong supporters. We identify key donor segments like high-value, recurring, and at-risk, and build engagement plans to deepen the relationship and drive continued giving.
Email Deliverability
Your message doesn’t matter if it never hits the inbox. We diagnose and improve deliverability so your emails reach your audience.
Lifecycle Marketing Audit
Uncover what’s working and what’s not. Our audit identifies gaps, quick wins, broken links, and more across your email and lifecycle programs.
Customer Journey Mapping
Visualize how your customers move from first touch to long-term loyalty. We help you design journeys that are intentional, scalable, and tailored to real behavior.
Segmentation & Personalization
Right message, right person, right time. We build segmentation strategies and personalized content that feel timely, relevant, and human.
Go-To-Market Strategy & Campaign Management
Big launch ahead? We bring strategy, messaging, and execution together—so your campaigns land with impact from day one.
Donor Engagement
Turn one-time donors into lifelong supporters. We identify key donor segments like high-value, recurring, and at-risk, and build engagement plans to deepen the relationship and drive continued giving.
Email Deliverability
Your message doesn’t matter if it never hits the inbox. We diagnose and improve deliverability so your emails reach your audience.
Strategy + Execution
Full-service email & lifecycle agency
Uncover what’s working and what’s not. Our audit identifies gaps, quick wins, broken links, and more across your email and lifecycle programs.
Lifecycle Marketing Audit
Visualize how your customers move from first touch to long-term loyalty. We help you design journeys that are intentional, scalable, and tailored to real behavior.
Customer Journey Mapping
Right message, right person, right time. We build segmentation strategies and personalized content that feel timely, relevant, and human.
Segmentation & Personalization
Big launch ahead? We bring strategy, messaging, and execution together—so your campaigns land with impact from day one.
Go-To-Market Strategy & Campaign Management
Turn one-time donors into lifelong supporters. We identify key donor segments like high-value, recurring, and at-risk, and build engagement plans to deepen the relationship and drive continued giving.
Donor Engagement
Your message doesn’t matter if it never hits the inbox. We diagnose and improve deliverability so your emails reach your audience.
Email Deliverability
Strategy + Execution
Full-service email & lifecycle agency
We have experts for the most popular email tools
Our team has deep experience in 12+ email service providers, from enterprise-level like Salesforce and Braze to small-to-medium-sized email platforms like Klaviyo and Mailchimp.
Don't see yours listed? Ask, we ran out of space to list them all.
"Here's someone who knows what to do and how to do it. Adam is both a strategic thinker and an expert practitioner."
Andy Crestodina
Co-Founder & CMO
Orbit Media
"I can confidently say Adam is one of the finest customer marketing leaders I’ve had the opportunity to collaborate with."
Amaka Odunze
Director of Operations
Givelify
"Adam has since spoken at several of our events and is always one of our highest rated speakers. He’s presentations are informative and engaging, and his energy is infectious."
Hope Bertram
Client Review
"Here's someone who knows what to do and how to do it. Adam is both a strategic thinker and an expert practitioner."
Andy Crestodina
Co-Founder & CMO, Orbit Media
"I can confidently say Adam is one of the finest customer marketing leaders I’ve had the opportunity to collaborate with."
Amaka Odunze
Director of Marketing Operations, Givelify
"Adam has since spoken at several of our events and is always one of our highest rated speakers. He’s presentations are informative and engaging, and his energy is infectious."
Hope Bertram
Digital Marketing Director, Digital Megaphone
"Here's someone who knows what to do and how to do it. Adam is both a strategic thinker and an expert practitioner."
Andy Crestodina
Co-Founder & CMO,
Orbit Media
"I can confidently say Adam is one of the finest customer marketing leaders I’ve had the opportunity to collaborate with."
Amaka Odunze
Director of Marketing Operations, Givelify
"Adam has since spoken at several of our events and is always one of our highest rated speakers. He’s presentations are informative and engaging, and his energy is infectious."
Hope Bertram
Digital Marketing Director, Digital Megaphone
Email & Lifecycle Audit
Our most popular way to get started. We'll evaluate your creative, copy, automations, segmentation, and more.
Project-Based
Have an immediate need and may not want to commit long-term? We can start on a per-project basis, solving a specific problem.
Fractional (Temporary)
Have an unexpected gap in your team? We'll get up to speed quickly and solve the temporary need.
Fractional (Ongoing)
We become an ongoing part of your team, leading the email and lifecycle marketing initiatives.
Flexiblity to fit every company
How we work
At Offtrail, we help you build smarter, more personalized lifecycle program through segmentation, unique customer journeys, campaign execution, and deliverability strategy.
Fractional Model
We become an on-going part of your team handling the email and lifecycle marketing initiatives.
Project Model
Do you have an immediate need and may not want to commit longterm? We can start on a per-project basis solving an immediate need
"Offtrail came in as a true strategic partner. From taking on our weekly emails to fixing broken automations, they have elevated every aspect of our program."
Adam Lowy
Executive Director, Move For Hunger
12+ years of lifecycle expertise
Adam and Offtrail Marketing quickly turned our email program from a liability to a key part of the business.
12+ years of lifecycle expertise
Adam and Offtrail Marketing quickly turned our email program from a liability to a key part of the business.